Meet the SDCOL Team

Jose Cruz
Chief Executive Officer

Jose Cruz is the chief executive officer for the San Diego Council on Literacy, a model urban literacy coalition. He has 33 years of experience in the literacy field and is known in the national literacy network for his leadership in organizing collaborative efforts for literacy. He is the recipient of the 2003 San Diego Union-Tribune, “Educator of the Year” award, and has served as president of the National Alliance of Urban Literacy Coalitions and the San Diego Branch of the International Dyslexia Association. In 2014, Jose received The San Diego Union-Tribune’s “Civic Leader of the Year.”  He currently serves on the board of directors of ProLiteracy, the largest literacy organization in the world.  He also serves on the board of directors of the Downtown San Diego Lions Club and the Boys and Girls Foundation. He is enjoying his new role as the host of the  “Literacy for All” radio show. Jose is a native San Diegan, a graduate of the University of Southern California, and the proud product of the San Diego Community College District.

To contact Jose:

619-574-1641 ext. 103


Wendy Sacks

Wendy has been with the San Diego Council on Literacy since 2012.  She has more than 20 years of accounting and business management and reporting experience and operates an accounting practice for small businesses and non-profit organizations.  She holds a Bachelor of Science in Accounting from the University of Illinois at Chicago and is a Certified Nonprofit Accounting Professional.  Wendy was born and raised in South Africa and enjoys the outdoors, San Diego’s arts and culture, and is a passionate Eat.Drink.Reader.

To contact Wendy:

619-574-1641 ext. 101


Melanie Mashburn
Office Coordinator

Melanie Mashburn is currently attending San Diego State University obtaining her Masters in Social Work. She is a Pennsylvania State University graduate with a Bachelors in Psychology. At Pennsylvania State University, she was inducted into Psi Chi, The International Honors Society in Psychology. She has 10 years of experience working with children and is a huge supporter of promoting and advocating for literacy among youth and families in San Diego.

To contact Melanie:

619-574- 1641 ext. 105



Rebeca Reyes
Marketing  Consultant

Rebeca is our marketing consultant in charge of digital and on-site support. She’s a San Diego State University alumni where she received her B.A in journalism. Her experience includes writing for the newspaper on campus, long-story writing, and previous marketing work as an intern for Entravision Communications.

To contact Rebeca: